Aikaterini Stavrianea is an Assistant Professor at the National and Kapodistrian University of Athens, Department of Media and Communication, an Adjunct Lecturer at the Hellenic Open University, and visiting professor at the Athens University of Economics and Business. She holds her BA from the National and Kapodistrian University of Athens, her MSc in Integrated Marketing Communications from Northwestern University (Chicago, IL.) and her PhD from Athens University of Economics and Business. She has published numerous articles and her research interests mainly focus on customer experience, consumer behavior and marketing communications.
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