Dr. Chris A. Vassiliadis is Professor of Marketing at the Department of Business Administration, University of Macedonia in Thessaloniki, Greece. His research interests focus on the marketing of services and the management of tourist destinations. His research has been published in various academic journals and international conference proceedings. He is also a collaborating member of the Hellenic Open University teaching Marketing, in the unit of Business Administration and Organizations. He constitutes member of Interdepartmental Program of the Postgraduate Study in Business Administration (MBA) of the University of Macedonia. The above allocates a post doctorate title of research in the humanitarian sciences. He is the author of two textbooks (both written in Greek): “The Administration and Marketing of Tourism Destinations”, and “Customer Relationship Management and Marketing of Tourism Destinations”.