NAME – DR. | AREA/ TITLE OF DOCTORAL RESEARCH | SUPERVISOR | |
1 | Dr. ASSIOURAS, IOANNIS | BRAND CRISIS MANAGEMENT: AN EMPIRICAL INVESTIGATION OF THE GREEK BANKING SECTOR | G. Siomkos |
2 | Dr. VASSILIKOPOULOU, AIKATERINI | A MODEL FOR MEASURING CUSTOMER PERCEIVED CSR | G. Siomkos |
3 | Dr. LEPETSOS, APOSTOLOS | CRISIS MANAGEMENT: MODELING ITS PRECURSOS AND DESIGNING AN ANALYTICAL FRAMEWORK FOR EFFECTIVE CRISIS MANAGEMENT STRATEGIES | G. Siomkos |
4 | Dr. MANGANARI, EMMANOUELA | EFFECTS OF THE E-STORE ATMOSPHERE ON SHOPPING BEHAVIOR: STRATEGIC IMPLICATIONS FOR MARKETING | G. Siomkos |
5 | Dr. MATHIOS, GEORGE | MEDIA DIGITIZATION IMPACT ON THE MARKETING VALUE CHAIN FROM THE ADVERTISER TO THE CONSUMER – TECHNOPHILE VS. TECHNOPHOBIC AUDIENCES | G. Siomkos |
6 | Dr. MANDYLI, KIRIAKI | “INVESTIGATING THE ROLE OF BRAND AND EXPERIENCE IN DEVELOPING EFFECTIVE SENSORY MARKETING STRATEGIES” | G. Siomkos |
7 | Dr. PAPAFILIPPAKI, EIRINI | INVESTIGATING THE FACTORS AND IMPLICATIONS OF STORE EXPERIENCE: DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES | G. Siomkos |
8 | Dr. ROUVAKI, CHRYSOULA | STRATEGIC PLANNING FOR PREVENTING AND PREPARING FOR THE MANAGEMENT OF CORPORATE CRISES | G. Siomkos |
9 | Dr. SIAHOU, EVANGELIA | THE CORPORATE VALUE OF KNOWLEDGE MANAGERIAL PRACTICE: A SITUATED PERFORMANCE VIEW | Ant. Ioannidis |
10 | Dr. STAVRIANEA, AIKATERINI | ANALYZING THE DETRERMINING FACTORS OF THE SERVICES CUSTOMER’S LOYALTY | G. Siomkos |
11 | Dr. TRIANTAFYLLIDOU, AMALIA | THE EFFECT OF CONSUMER BEHAVIOR ON WOM COMMUNICATIONS | G. Siomkos |
12 | Dr. TSIAMIS, IOANNIS | A MODEL FOR THE SELECTION OF MARKETING STRATEGIES FOR HIGH-TECH PRODUCTS | G. Siomkos |