DOCTORALS

 

  NAME – DR. AREA/ TITLE OF DOCTORAL RESEARCH SUPERVISOR
1 Dr. ASSIOURAS, IOANNIS BRAND CRISIS MANAGEMENT: AN EMPIRICAL INVESTIGATION OF THE GREEK BANKING SECTOR G. Siomkos
2 Dr. VASSILIKOPOULOU, AIKATERINI A MODEL FOR MEASURING CUSTOMER PERCEIVED CSR G. Siomkos
3 Dr. LEPETSOS, APOSTOLOS CRISIS MANAGEMENT: MODELING ITS PRECURSOS AND DESIGNING AN ANALYTICAL FRAMEWORK FOR EFFECTIVE CRISIS MANAGEMENT STRATEGIES G. Siomkos
4 Dr. MANGANARI, EMMANOUELA EFFECTS OF THE E-STORE ATMOSPHERE ON SHOPPING BEHAVIOR: STRATEGIC IMPLICATIONS FOR MARKETING G. Siomkos
5 Dr. MATHIOS, GEORGE MEDIA DIGITIZATION IMPACT ON THE MARKETING VALUE CHAIN FROM THE ADVERTISER TO THE CONSUMER – TECHNOPHILE VS. TECHNOPHOBIC AUDIENCES G. Siomkos
6 Dr. MANDYLI, KIRIAKI “INVESTIGATING THE ROLE OF BRAND AND EXPERIENCE IN DEVELOPING EFFECTIVE SENSORY MARKETING STRATEGIES” G. Siomkos
7 Dr. PAPAFILIPPAKI, EIRINI INVESTIGATING THE FACTORS AND IMPLICATIONS OF STORE EXPERIENCE: DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES G. Siomkos
8 Dr. ROUVAKI, CHRYSOULA STRATEGIC PLANNING FOR PREVENTING AND PREPARING FOR THE MANAGEMENT OF CORPORATE CRISES G. Siomkos
9 Dr. SIAHOU, EVANGELIA THE CORPORATE VALUE OF KNOWLEDGE MANAGERIAL PRACTICE: A SITUATED PERFORMANCE VIEW Ant. Ioannidis
10 Dr. STAVRIANEA, AIKATERINI ANALYZING THE DETRERMINING FACTORS OF THE SERVICES CUSTOMER’S LOYALTY G. Siomkos
11 Dr. TRIANTAFYLLIDOU, AMALIA THE EFFECT OF CONSUMER BEHAVIOR ON WOM COMMUNICATIONS G. Siomkos
12 Dr. TSIAMIS, IOANNIS A MODEL FOR THE SELECTION OF MARKETING STRATEGIES FOR HIGH-TECH PRODUCTS G. Siomkos

 

LABORATORY “AGORA”

Market Analysis & Consumer Behavior Laboratory (AGORA)”, which belongs to the Department of Business Administration of the Athens University of Economics and Business.

ΕΠΙΚΟΙΝΩΝΙΑ

Οικονομικό Πανεπιστήμιο Αθηνών
(κτίριο Ευελπίδων)
Ευελπίδων 47A και Λευκάδος 33
Γραφείο 101-102 (1ος Όροφος)
Email: agora@aueb.gr

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