Professor and lab’s Director
email: gsiomkos@aueb.gr

George J. Siomkos is Professor of Marketing and Dean of the School of Business of AUEB (Athens University of Economics & Business). He is also the Director of the MSc Program in Services Management (MSM) (www.msmfull.aueb.gr), and Director of “Agora” (Market Analysis & Consumer Behavior Laboratory).

Further information: CV

Assistant Professor
email: ai@aueb.gr

Dr. Anthony Ioannidis is an Assistant Professor of Management at the Department of Business Administration, Athens University of Economics and Business, Greece. He has previously taught at the University of Patras, Greece, University of La Verne California, and Baruch College – City University of New York. He holds a B.S. from the University of Athens, Greece, and, an M.B.A., an M.Phil., and a Ph.D. from Baruch College – City University of New York. Dr. Ioannidis also possesses working experience as management consultant with leading consultancy firms in the United States and Greece, in the areas Telecommunications, Media and Technology. His current research interests include strategy formation, organizational design, public-private partnerships and entrepreneurship.

Further information: CV

Assistant Professor of Accounting
email: spilioti@aueb.gr

Styliani N. Spilioti is Assistant Professor of Accounting at the Department of Organization and Business Administration at the Athens University of Economics and Business. She has a Degree in Business Administration from the Department of Organization and Business Administration of the Athens University of Economics and Business (AUEB). She completed her postgraduate studies at the MSc level at Brunel University in London, where she obtained a Master’s degree in Finance.

Further information: CV

Assistant Professor of Marketing
email: elenachatz@aueb.gr

Dr. Elena Chatzopoulou holds a PhD in Marketing from the University of Newcastle (United Kingdom) and a Master in Service Management (part-time) from AUEB. She has served as an Associate Professor of Marketing and Digital Marketing at Universities in the United Kingdom and France and also (visiting) Professor of Marketing at IESEG, School of Management. Furthermore, she serves as an expert panel member for the European Commission (e.g. AGRIP-SIMPLE-2021, AGRIP-MULTI-2021) and for the Science Fund of the Republic of Serbia. Before joining academia, she had been working as a Marketing Manager. Her work was selected for publication in the prestigious book “Principles of Marketing” (8th edition) by world-renowned Marketing Professors Philip Kotler, Gary Armstrong, Lloyd C Harris & Hongwei He. During her career, she has received the “Teaching Excellence award” from the Academy of Marketing, and the “Best paper award” at the IFIP e-Business, e-Services and e-Society conference. She has also been awarded “outstanding reviewer” and “outstanding contribution to reviewing articles for publication” by the journal Computers in human behaviour. Elena is the single author of the book: Ethnic Hospitality Marketing – Authenticity and Quality Constructions in the Greek Food Industry, Routledge.

Further information: CV

Assistant Professor of Marketing
email: p.sarantopoulos@aueb.gr

Panagiotis (Panos) Sarantopoulos is an Assistant Professor of Marketing at the Department of Organization and Business Administration of the Athens University of Economics and Business. He has been an Assistant Professor (Lecturer) of Marketing at the Alliance Manchester Business School of the University of Manchester in the United Kingdom. His main research interests focus on the application of Marketing Research and Analytics in Digital Marketing, Retailing and Pricing of Products and Services. He is also exploring consumer reactions towards innovative applications of Artificial Intelligence in Marketing environments. His research papers have been published in world-leading scientific journals of Marketing and Information Systems such as the Journal of Marketing Research, the Journal of Business Research, and the International Journal of Electronic Commerce while receiving prestigious recognition such as Conference awards and funding from multinational companies. He has been awarded for his teaching performance from the University of Manchester. At the Athens University of Economics, he teaches Principles of Marketing, Strategic E-Marketing, and Analytical Marketing at undergraduate and graduate levels.

Further information: CV


Market Analysis & Consumer Behavior Laboratory (AGORA)”, which belongs to the Department of Business Administration of the Athens University of Economics and Business.


Athens University of Economics and Business
(Evelpidon building)
47A Evelpidon and 33 Lefkados 
113 62 Athens, GREECE

Office: 101-102 (1 floor)
Email: agora@aueb.gr

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