Siachou, E. and Α. Ioannidis (2009), “Questioning the Positive Effect of External Knowledge Transfer Incurred by Industry Attractiveness: The Case of Mobile Virtual Network Operators (MVNOs)”, Electronic Journal of Knowledge Management, Vol. 7, No. 2, pp. 267-276.

Stefanidis, A. Ioannidis, and P. Mourdoukoutas (2007), “Entrepreneurial Networks in Highly Globalized Industries: The Case of the Greek Shipping Industry”, International Journal of Networking and Virtual Organizations, Vol. 4, No. 2, pp. 189-200.

Mourdoukoutas, P., and A. Ioannidis (2007), “The Three Rules of Glocal Corporate Citizenship”, Globe Management Review, Vol. 1, No. 1, pp. 26-35.

Ioannidis, A., Stefanidis, and P. Mourdoukoutas (2006), “Foreign Affiliates in Japan: Entry, Industry Presence, Performance and Strategy”, Spoudai, pp. 25-38, January-March.

Dasgupta, S., A. Ioannidis, and D. Agarwal (2000), “Information Technology Adoption in the Greek Banking Industry”, Journal of Global Information Technology Management, Vol. 3, No. , pp. 32-51.

Carayannis, E., J. Alexander, and A. Ioannidis (2000), “Leveraging Knowledge, Learning, and Innovation in Forming Strategic Government-University-Industry (GUI) R&D Partnerships in the US, Germany, and France”, Technovation, Vol. 20, pp. 447-488.

Dasgupta, S., M. Chanin, and A. Ioannidis (2000), “Group Decision Making Using Knowledge-Based Systems: An Experimental Study”, Simulation & Gaming Journal, Vol. 31, No. 4, pp. 536- 544.

Koronios K., M. Psiloutsikou, A. Kriemadis, G. Gkatsis, and M. Mavromati (2019), “Motivation and High Performance Sports Events: An Exploratory Investigation of the Motives Underlying Repeated Participation”, International Journal of Sport Management and Marketing, Vol. 19, Nos. 1-2, pp.  35-55.

Koronios, K., M. Psiloutsikou, and A. Kriemadis (2017), “Motives and Constraints of Participants in Running Events”, Education and Training, Vol. 60, No. 5, pp. 443-457. doi:10.1108/ET-05-2017-0059

Koronios, K., M. Psiloutsikou, and A. Kriemadis (2017), “Motivations of Marathon Runners” (Chapter 14), in Ratten V., Ferreira J., Sport Entrepreneurship and Innovation, pp.  221-241, Routledge. (

Koronios, K., M. Psiloutsikou, and A. Kriemadis (2016), “Factors Driving Purchase Intention and Word-of-Mouth Communication for Sports Sponsors: A Comparative Analysis between ‘Star’ clubs and ‘Underdogs’”, International Journal of Management and Business, Vol. 7, No. 2, pp. 51-70. (

Koronios, K., M. Psiloutsikou, and A. Kriemadis (2016), “What Motivates Repeated Participation in Ultra-endurance Events? A Comparison between Runners and Cyclists”, Business & Entrepreneurship Journal, Vol. 5, No. 2, pp. 17-34. ( )

Koronios K., M. Psiloutsikou, A. Kriemadis, P. Zervoulakos, and E. Leivaditi (2016), “Sport Sponsorship: The Impact of Sponsor Image on Purchase Intention of Fans”, Journal of Promotion Management, Vol. 22, No. 2, pp. 238-350.
( )

Vrechopoulos, A.P., and G.J. Siomkos (2002), “Virtual Store Atmosphere’ in Non-Store Retailing”, Journal of Internet Marketing. []

I.S. Tsiames, and G.J. Siomkos (2003), “E-brands: The Decisive Factors in Creating a Winning Brand in the Net,” Journal of Internet Marketing, Vol. 4, No. 1 (January). []

Vrechopoulos, A.P., R. O’Keefe, G.I. Doukidis, and G.J. Siomkos (2004), “Virtual Store Layout: An Experimental Comparison in the Context of Grocery Retail”, Journal of Retailing, Vol. 80, pp. 13-22.

Bakamitsos, G.A., and G.J. Siomkos (2004), “Context Effects in Marketing Practice: The Case of Mood, How Your Customers’ Mood Affect Your Marketing Strategy?” Journal of Consumer Behaviour, Vol. 3, No. 4 (June), pp. 304-314.

Siomkos, G.J., C. Vassiliadis, and P. Lathiras (2006), “Measuring References of Consumers for Winter Sports Market: The Case of Greece,” Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2, pp. 129-140.

Rigopoulou, E., I. Chaniotakis, C. Lymperolpoulos, and G.I. Siomkos (2008), “After-Sales Service Quality as an Antecedent of Consumer Satisfaction: The Case of Electronic Appliances”, Managing Service Quality, Vol. 18, No. 5.

Chatzipanagiotou, K., A. Vassilikopoulou, and G.J. Siomkos (2008), “An Empirical Investigation of the Relationship between Market Orientation and MrkIS Effectiveness in Upscale Hotels in Greece,” Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 4, pp. 285-297.

Vassilikopoulou, A., G.J. Siomkos, K. Chatzipanagiotou, and A. Pantouvakis (2009), “Product-Harm Crisis Management: Time Heals All Wounds?” Journal of Retailing and Consumer Services, Vol. 16, No. 3, pp. 174-180.

Vassilikopoulou, A., G. Siomkos, K. Chatzipanagiotou, and A. Triantafillidou (2009), “Hotels on Fire: Investigating Consumers’ Responses and Perceptions,” International Journal of Contemporary Hospitality Management, Vol. 21, No. 7.

Vassilikopoulou, A., A. Lepetsos, G. Siomkos, and K. Chatzipanagiotou (2009), “The Importance of Factors Influencing Product-Harm Crisis Management across Different Crisis Extent Levels: A Conjoint Analysis,” Journal of Targeting, Measurement and Analysis for Marketing, Vol. 17, No. 1, pp. 65-74.

Manganari, E., G.J. Siomkos, and A. Vrechopoulos (2009), “Store Atmosphere in Web Retailing,” European Journal of Marketing, Vol. 43, Nos. 9/10, pp. 1140-1153.

Siomkos, G., A. Triantafillidou, A. Vassilikopoulou, and I. Tsiamis (2010), “Opportunities and Threats for Competitors in Product-Harm Crises,” Marketing Intelligence and Planning, Vol. 28, No. 6, pp. 770-791.

Vassilikopoulou, A., K. Chatzipanagiotou, G. Siomkos, and A. Triantafillidou (2011), “The Role of Consumer Ethical Beliefs in Product-Harm Crises,” Journal of Consumer Behaviour, Vol. 10, No. 5, pp. 279-289.

Manganari, E.E., G.J. Siomkos, I. Rigopoulou, and A. Vrechopoulos (2011), “Virtual Store Layout Effects on Consumer Behaviour: Applying an Environmental Psychology Approach in the Online Travel Industry,” Internet Research, Vol. 21, No. 3, pp. 326-346.

Triantafillidou, A., and G. Siomkos (2013), “Summer Camping: An Extraordinary, Nostalgic, and Interpersonal Experience,” Journal of Vacation Marketing, Vol. 19, No. 3, pp. 197-208.

Manganari, E.E., G.J. Siomkos, and A. Vrechopoulos (2014), “Perceived Consumer Navigational Control in Travel Websites,” Journal of Hospitality & Tourism Research, Vol. 38, No. 1 (February), pp. 3-22.

Triantafillidou, A., G. Siomkos (2014), “Extraordinary Experience-Based Segmentation: The Case of Greek Summer Campers,” Journal of Hospitality Marketing and Management, Vol. 23, No. 2, pp. 122-156.

Triantafyllidou, A., and G. Siomkos (2014), “Consumption Experience Outcomes: Satisfaction, Nostalgia Intensity, Word-of-Mouth Communication, and Behavioural Intentions,” Journal of Consumer Marketing, Vol. 31, No. 6/7, pp. 526-540.
doi: 10.1108/JCM-05-2014-0982

Tzoumaka, E., R.H. Tsiotsou, and G. Siomkos (2016), “Delineating the Role of Endorser’s Perceived Qualities and Consumer Characteristics on Celebrity Endorsement Effectiveness,” Journal of Marketing Communications, Vol. 22, No. 3, pp. 307-326.
doi: 10.1080/13527266.2014.894931

Stavrianea, A, C. Dipidis, and G. Siomkos (2016), “Gastronomy Tourism: A Segmentation of the Hotels That Participate in the ‘Greek Breakfast Initiative’ and Its Importance as a Communication Tool,” TOURISMOS, 2016.

Triantafyllidou, A., G. Siomkos, and E. Papafilippaki (2017), “The Effects of Retail Store Characteristics on In-store Leisure Shopping Experience,” International Journal of Retail & Distribution Management, Vol. 45, No. 10, pp. 1034-1060.
doi: 10.1108/IJRDM-07-2016-0121

Triantafyllidou, A., and G. Siomkos (2018), “The Impact of Facebook Experience on Consumers’ Behavioral Brand Engagement,” Journal of Research in Interactive Marketing, Vol. 12, No. 2, pp. 164-192.  doi: 10.1108/JRIM-03-2017-0016

Vassilikopoulou, A., A. Lepetsos, and G. Siomkos (2018), “Crises through the Consumer Lens: The Role of Trust, Blame and Risk,” Journal of Consumer Marketing, Vol. 35, No. 5, pp. 502-511.  doi: 10.1108/JCM-02-2016-1721

Karathanassis, G., and Spilioti, S. (2003), “An Empirical Investigation of the Traditional and the Clean Surplus Valuation Models”, Journal of Managerial Finance, Vol. 29, pp. 55-66.

Karathanassis, G., and Spilioti, S. (2005), “An Empirical Application of the Clean- Surplus Valuation Model: The Case of the Athens Stock Exchange” Journal of Applied Financial Economics, Vol. 15, pp. 1031-1036.

Spilioti, S., and Karathanassis, G. (2010), “Traditional versus Clean – Surplus Valuations Models: Evidence from UK Stocks”, Journal of Investing, Vol. 19, No. 4, pp. 84-93.

Spilioti, S. (2010), “The Incorporation of Risk into the Clean-Surplus Valuation Model: Evidence from UK Stocks”, Journal of Investment Management and Financial Innovations, Vol. 7, No. 3, pp. 82-90.  

Karathanassis, G., Sogiakas, V., and Spilioti, S. (2011), “The EMU Integration Structure and Spill-over Dynamics towards the IAS Harmonization”, Journal of Economic Integration, Vol. 26, No. 3, pp. 433-462.

Spilioti, S., and Karathanassis, G. (2012), “An Empirical Examination of Alternative Valuation Models: The Case of the London Stock Exchange”, Investment Management and Financial Innovations, Vol. 9, No. 1, pp. 137-142.

Spilioti, S. (2014), “Predicted vs. Real Stock Prices: Can the Difference be Explained by Key Macroeconomic Factors”, Investment Management and Financial Innovations, Vol. 11, No. 4, pp. 107-116.

Spilioti, S. (2015), “The Relationship between the Government Debt and GDP Growth: Evidence of the Euro Area Countries”, Investment Management and Financial Innovations, Vol. 12, No. 1, pp. 174-178.

Spilioti, S. (2015), “Could the Price Deviations from Fundamental Values be Considered as Valuations Errors”, Investment Management and Financial Innovations, Vol. 12, No. 3, pp. 149-154.

Spilioti, S. (2016), “Does the Sentiment of Investors Explain Differences between Predicted and Realized Stock Prices”, Studies in Economics and Finance, Vol. 33, No. 3, pp. 1-29.

Karavias, Y., Spilioti S., and Tzavalis, E. (2016), “A Comparison of Investors’ Sentiments and Risk Premium Effects on Valuing Shares”, Finance Research Letters, Vol. 17, pp. 1-6.

Karavias, Y., Spilioti, S, and Tzavalis, E. (2020), “Investor Sentiment and Shares Prices” Review of Quantitative Finance and Accounting, Forthcoming.


Market Analysis & Consumer Behavior Laboratory (AGORA)”, which belongs to the Department of Business Administration of the Athens University of Economics and Business.


Οικονομικό Πανεπιστήμιο Αθηνών
(κτίριο Ευελπίδων)
Ευελπίδων 47A και Λευκάδος 33
Γραφείο 101-102 (1ος Όροφος)

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