Professor George J. Siomkos
It is a great pleasure to welcome you to the website of the “Market Analysis & Consumer Behavior Laboratory (AGORA)”, which belongs to the Department of Business Administration of the Athens University of Economics and Business. AGORA was established in 2003 (University Senate’s Act/23-1-2003), while it was instituted in 2016 (FEK of its establishment: Β3966 - 12.12.2016). Location: Rooms 101 & 102, 1st Floor, Evelpidon Building, 47A Evelpidon & Lefkados Streets
It is basically a research laboratory whose mission is to serve both research and educational needs in topics/scientific fields such as: Marketing Research, Consumer Behavior, Customer Experience Management, Marketing Metrics, RPA, Management Consulting, Crisis Management, as well as Market and Industry Analysis, thus contributing to the connection of the Business Administration Department with the companies and organizations of the Public and Private Sector.
I welcome you to browse the website of the Laboratory and to be informed about its scientific, teaching, research and development activities, its members, its programs and seminars and its collaborations with other universities, business schools, companies, organizations, research centers and professional bodies in Greece and abroad.
I hope you find the site material interesting and useful.
George J. Siomkos
Professor of Marketing
Director of Agora (Market Analysis & Consumer Behavior Laboratory)
Dean, School of Business, Athens University of Economics & Business