AUTHOR: G.J. SIOMKOS
TITLE: CONSUMER BEHAVIOR – 5th edition
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-65-4
949 p.
AUTHORS: G.J. SIOMKOS – D.A. MAVROS
TITLE: MARKETING RESEARCH & METRICS
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-64-7
654 p.
AUTHORS: G.J. SIOMKOS – J.S. TSIAMIS
TITLE: ELECTRONIC MARKETING
YEAR PUBLISHED: 2019
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-575-69-5
397 p.
AUTHORS: G.J. SIOMKOS – P.G. MOURDOUKOUTAS
TITLE: CONSUMER EPIDEMICS
YEAR PUBLISHED: 2009
PUBLISHER: Ath. Stamoulis
ISBN: 978-960-351-776-4
213 p.
AUTHOR: G.J. SIOMKOS
TITLE: STRATEGIC MARKETING – 5th edition
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-68-5
799 p.
AUTHORS: G.J. SIOMKOS – J.S. TSIAMIS – TH.A. FOTIADIS
TITLE: HIGH-TECH & INDUSTRIAL MARKETING
YEAR PUBLISHED: 2019
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-575-68-8
711 p.
AUTHORS: G.J. SIOMKOS – J.A. CZEPIEL
TITLE: COMPETITIVE MARKETING STRATEGY
YEAR PUBLISHED: 2007
PUBLISHER: Ath. Stamoulis
ISBN: 978-960-351-723-8
272 P.
AUTHORS: P. MOURDOUKOUTAS – G.J. SIOMKOS
TITLE: THE SEVEN PRINCIPLES OF WOM & BUZZ MARKETING – Crossing the Tipping Point
YEAR PUBLISHED: 2009
PUBLISHER: SPRINGER
ISBN: 978-3-642-02108-4
104 p.
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