Books

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AUTHOR: G.J. SIOMKOS
TITLE: CONSUMER BEHAVIOR – 5th edition
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-65-4
949 p.

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AUTHORS: G.J. SIOMKOS – D.A. MAVROS
TITLE: MARKETING RESEARCH & METRICS
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-64-7
654 p.

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AUTHORS: G.J. SIOMKOS – J.S. TSIAMIS
TITLE: ELECTRONIC MARKETING
YEAR PUBLISHED: 2019
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-575-69-5
397 p.

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AUTHORS: G.J. SIOMKOS – P.G. MOURDOUKOUTAS
TITLE: CONSUMER EPIDEMICS
YEAR PUBLISHED: 2009
PUBLISHER: Ath. Stamoulis
ISBN: 978-960-351-776-4
213 p.

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AUTHOR: G.J. SIOMKOS
TITLE: STRATEGIC MARKETING – 5th edition
YEAR PUBLISHED: 2018
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-563-68-5
799 p.

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AUTHORS: G.J. SIOMKOS – J.S. TSIAMIS – TH.A. FOTIADIS
TITLE: HIGH-TECH & INDUSTRIAL MARKETING
YEAR PUBLISHED: 2019
PUBLISHER: BROKEN HILL Publishers, Ltd
ISBN: 978-9925-575-68-8
711 p.

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AUTHORS: G.J. SIOMKOS – J.A. CZEPIEL
TITLE: COMPETITIVE MARKETING STRATEGY
YEAR PUBLISHED: 2007
PUBLISHER: Ath. Stamoulis
ISBN: 978-960-351-723-8
272 P.

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AUTHORS: P. MOURDOUKOUTAS – G.J. SIOMKOS
TITLE: THE SEVEN PRINCIPLES OF WOM & BUZZ MARKETING – Crossing the Tipping Point
YEAR PUBLISHED: 2009
PUBLISHER: SPRINGER
ISBN: 978-3-642-02108-4
104 p.

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OLDER PUBLICATIONS

LABORATORY “AGORA”

Market Analysis & Consumer Behavior Laboratory (AGORA)”, which belongs to the Department of Business Administration of the Athens University of Economics and Business.

ΕΠΙΚΟΙΝΩΝΙΑ

Οικονομικό Πανεπιστήμιο Αθηνών
(κτίριο Ευελπίδων)
Ευελπίδων 47A και Λευκάδος 33
Γραφείο 101-102 (1ος Όροφος)
Email: agora@aueb.gr

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