Thomas A. Fotiadis is Associate Professor of Marketing and Director of the Marketing Lab, Dept. of Production Engineering and Management, Democritus University of Thrace. He holds a Ph.D. in Marketing, and also an M.B.A. and a M.Sc. in Business Computing (both with distinction). His first degree is in Economic Science. He has over 16 years of teaching experience, at both undergraduate and postgraduate level, at several public and non-public Hellenic and international Universities and Technological Universities, among which are the University of Macedonia, the Democritus University of Thrace, the University of Cyprus, the Frederick University of Cyprus, the Hellenic Open University, and the Open University of Cyprus. His research interests include International Business, High Tech Marketing and Technology, Green Marketing and International Marketing. In addition to teaching experience at tertiary level, he has several years of professional experience in the education sector. He has published his research work in several international peer reviewed journals, and has more than 40 publications in journals, international conferences and book chapters.